Advertising Online, Reactionary with Insight: Monthly Archives for January 2007

Where Has the Service Gone?

Search Advertising with Publishers, Time to Oust Google?

Going Further with Dave Morgan and the Obligation of Publishers

When Will We Deliver On The Promise, Deliverying the Right Ad At the Right Time

TruTags, Universal Site Measurement Tags

Becoming an Ad-Server Power User

In Search of the Magical Blend, Turn.com

Vertical Search on Yahoo, Google and MSN?

Apply Direct Mail Knowledge to Online, and Then Do it

The First Party Ad Serving Rabbit Hole

Car Buying Experience. Lost DirectServe Opportunity Where SmartBanners Could Hammer Home Offers to a Shopper Anywhere Online

Re-Targeting, There’s More Than One Tactic Indeed

Web Analytics and Ad Serving - Proto-Analytics for 2007

Improve Your Stats, Don’t Over Analyze, Make Decisions and Execute

Google Tipping Point: Advertisers Cut Spending

Web Site Analytics as a means to Target Behavior on the Web and Drive Opportunities

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