Today I release an article in iMediaConnection entitles "The Targeting Solution You've Been Waiting For."

This one was a long time coming.  I tried to break down in long-form the details of what I have spent many months building up to in this blog.  First party cookies are the foundation of the next generation of ad serving in the industry.  Not because my former employer is capitalizing on it and making it their primary GTM, but because it opens the door to so many opportunities in online marketing.

The first party cookie is the collaborative platform upon which so many possibilities can be built.  iMediaConnection has featured many works from people who have brushed the surface about BT and various aspects of BT from event-based network behavioral targeting to ad server targeting to site-side targeting to eCRM.  But nobody has ever made the commitment to dive in a string it all together.  That was my challenge and hopefully that is what you will gain from reading the article.

There is more to it than what I have written and depending on the feedback I will go deeper.  So let me know what you want to hear and I will provide the insight.

My next step is to go to some of the players in the space and see if there are active interests to explore these opportunities and write about them together.  CoreMetrics is a player that I think has great potential and so hopefully I can get them to engage.  Omniture is another but we'll see.  So if these call to actions bring on the invitations, great.

So read the article and provide your feedback.

 

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