Is the Social Graph larger than life or just larger than Google?

What does Facebook’s social graph really mean?  Single sign-on through a Facebook login, anywhere you go online, means simple access for the user and access to likeminded associated content with networked friends.  It means no longer having to keep track of multiple usernames and passwords but rather having a single login that is web-wide.  It means having a single web-wallet for processing transactions.  For the user it is all about simplifying the web.  Whew – it’s about time. Continue reading