Unlock the power of location data (part II – sample case study)

Untitled

In August of this year, LocationInsight rebranded as Placeable to strategically align the mission of the company with driving enterprise advertisers to become placeable. Following suit, we have released several case studies that demonstrate the results that enterprise advertisers have experienced after becoming placeable.

A national consumer insurance company client had a huge problem with citation conflict and low search engine confidence. They were experiencing poor ranking for all of their locations. Continue reading

Unlock the power of location data (part I)

Untitled

Location information has the potential to be a powerful strategic asset for digital marketers. Especially for enterprise advertisers with many locations that are trying to compete on the local level.

Web maps, web site store locators and mobile results are strong drivers of consumers to a business location. Accurate location information is obviously essential to the effectiveness of these drivers. Social networks, directories and search engines (i.e., SEO) are also very valuable delivery agents of consumers. Establishing data continuity and maintaining consistency of location information across these channels can make all the difference between a strong consumer brand experience and a sour one. Continue reading