Behavioral Targeting, What Ethics? [Read Article]
Posted by Ari Kaufman at 3/23/2007 7:12 AM | View Comments (1) | Add Comment | Trackbacks (0)
Google Tests Pay-Per-Action Ads [Read Article]
Posted by Ari Kaufman at 3/22/2007 7:52 AM | View Comments (1) | Add Comment | Trackbacks (0)
Congressional Spyware Legislation [Read Article]
Posted by Ari Kaufman at 3/16/2007 8:03 AM | View Comments (0) | Add Comment | Trackbacks (0)
How to Conquer an Inventory Crisis Lacks Advice [Read Article]
Posted by Ari Kaufman at 3/14/2007 10:40 PM | View Comments (1) | Add Comment | Trackbacks (0)
Gaining Ground with Behavioral Targeting: Mediaplex tells (Almost) All [Read Article]
Posted by Ari Kaufman at 2/16/2007 6:15 AM | View Comments (0) | Add Comment | Trackbacks (0)
“What If We Don't Get Digital Advertising to Scale”: Eric Picard Thinks That It is Time to Grow Up and Run Agencies Efficiently [Read Article]
Posted by Ari Kaufman at 2/12/2007 8:05 AM | View Comments (0) | Add Comment | Trackbacks (0)
Right Media Offers the Private Label Publisher Auction Tool I Am Looking For [Read Article]
Posted by Ari Kaufman at 2/10/2007 12:06 AM | View Comments (1) | Add Comment | Trackbacks (0)
This I believe [Read Article]
Posted by Ari Kaufman at 2/9/2007 7:56 AM | View Comments (2) | Add Comment | Trackbacks (0)
Should CPA Networks Provide you with Impression Counts? [Read Article]
Posted by Ari Kaufman at 2/8/2007 7:41 AM | View Comments (0) | Add Comment | Trackbacks (0)
Disintermediating Ad Exchanges, Publisher Ad Auctions [Read Article]
Posted by Ari Kaufman at 2/7/2007 7:43 AM | View Comments (1) | Add Comment | Trackbacks (2)
When Will We Deliver On The Promise, Deliverying the Right Ad At the Right Time [Read Article]
Posted by Ari Kaufman at 1/26/2007 8:10 AM | View Comments (0) | Add Comment | Trackbacks (0)
Becoming an Ad-Server Power User [Read Article]
Posted by Ari Kaufman at 1/25/2007 7:35 AM | View Comments (0) | Add Comment | Trackbacks (0)
In Search of the Magical Blend, Turn.com [Read Article]
Posted by Ari Kaufman at 1/24/2007 8:14 AM | View Comments (0) | Add Comment | Trackbacks (0)
The First Party Ad Serving Rabbit Hole [Read Article]
Posted by Ari Kaufman at 1/16/2007 8:27 AM | View Comments (0) | Add Comment | Trackbacks (0)
Car Buying Experience. Lost DirectServe Opportunity Where SmartBanners Could Hammer Home Offers to a Shopper Anywhere Online [Read Article]
Posted by Ari Kaufman at 1/15/2007 7:22 AM | View Comments (0) | Add Comment | Trackbacks (0)
Web Analytics and Ad Serving - Proto-Analytics for 2007 [Read Article]
Posted by Ari Kaufman at 1/11/2007 9:31 AM | View Comments (0) | Add Comment | Trackbacks (0)
Improve Your Stats, Don’t Over Analyze, Make Decisions and Execute [Read Article]
Posted by Ari Kaufman at 1/10/2007 7:32 AM | View Comments (0) | Add Comment | Trackbacks (0)
Google Tipping Point: Advertisers Cut Spending [Read Article]
Posted by Ari Kaufman at 1/5/2007 10:42 AM | View Comments (0) | Add Comment | Trackbacks (0)
Web Site Analytics as a means to Target Behavior on the Web and Drive Opportunities [Read Article]
Posted by Ari Kaufman at 1/3/2007 7:11 AM | View Comments (0) | Add Comment | Trackbacks (0)
Are CPMs Rising? Will We Hit $19.5B in ’07? How to Spend and Get the Biggest Bang for the Buck. It’s in the Technology You Use. [Read Article]
Posted by Ari Kaufman at 12/26/2006 10:54 PM | View Comments (0) | Add Comment | Trackbacks (0)
Networks, Networks Everywhere [Read Article]
Posted by Ari Kaufman at 12/23/2006 8:24 AM | View Comments (0) | Add Comment | Trackbacks (0)
Ad Networks and Ad Servers [Read Article]
Posted by Ari Kaufman at 12/9/2006 7:26 AM | View Comments (0) | Add Comment | Trackbacks (0)
Marrying Behavioral Marketing and CRM with First Party Ad Serving [Read Article]
Posted by Ari Kaufman at 12/4/2006 3:26 AM | View Comments (0) | Add Comment | Trackbacks (0)
Where Behavioral Targeting and CRM Meet, and Where They Can Marry [Read Article]
Posted by Ari Kaufman at 12/3/2006 11:30 AM | View Comments (0) | Add Comment | Trackbacks (0)
Maximize Return with a Marketing Model [Read Article]
Posted by Ari Kaufman at 12/1/2006 6:18 AM | View Comments (0) | Add Comment | Trackbacks (0)
Banner Ads on Google [Read Article]
Posted by Ari Kaufman at 11/30/2006 7:40 AM | View Comments (0) | Add Comment | Trackbacks (0)
Search and Networks: Better Together – I Think So! [Read Article]
Posted by Ari Kaufman at 11/29/2006 7:05 AM | View Comments (1) | Add Comment | Trackbacks (0)
What’s the Big Cookie Deal? The Conspiracy and First Party Ad Serving. [Read Article]
Posted by Ari Kaufman at 11/27/2006 8:32 AM | View Comments (0) | Add Comment | Trackbacks (0)
5 Signs its Time to Fire Your Ad Network – But First Push Them To Work for You [Read Article]
Posted by Ari Kaufman at 11/26/2006 9:14 AM | View Comments (0) | Add Comment | Trackbacks (0)
Use Failure to Your Advantage, Creating Efficiency, Good Habits at the Beginning [Read Article]
Posted by Ari Kaufman at 11/25/2006 5:15 AM | View Comments (0) | Add Comment | Trackbacks (0)
Using BT to Dodge the Undesirable, May Eliminate the Most Desirable Too [Read Article]
Posted by Ari Kaufman at 11/24/2006 8:30 AM | View Comments (0) | Add Comment | Trackbacks (1)
Homeland Security Launches New Ads to Demonstrate Importance of Family Emergency Planning While Potentially Violating Personal Privacy Policy [Read Article]
Posted by Ari Kaufman at 11/22/2006 7:39 AM | View Comments (1) | Add Comment | Trackbacks (0)
The Ideal Online Advertising Campaign, Direct Response with Behavioral Customer Re-Targeting. How to Get a Greater Share of Your Advertiser’s Budget [Read Article]
Posted by Ari Kaufman at 11/18/2006 9:13 AM | View Comments (0) | Add Comment | Trackbacks (0)
How Does Re-Targeting Work? [Read Article]
Posted by Ari Kaufman at 11/17/2006 11:03 PM | View Comments (0) | Add Comment | Trackbacks (0)
Where Does Behavioral Targeting Go From Here? [Read Article]
Posted by Ari Kaufman at 11/16/2006 7:57 AM | View Comments (0) | Add Comment | Trackbacks (0)
Taking Aim at Targeted Advertising – This Spells Trouble, Especially for TACODA [Read Article]
Posted by Ari Kaufman at 11/15/2006 7:05 AM | View Comments (0) | Add Comment | Trackbacks (0)
The Conspiracy Theory of Privacy Violation and Behavioral Targeting [Read Article]
Posted by Ari Kaufman at 11/14/2006 11:31 PM | View Comments (0) | Add Comment | Trackbacks (0)
The Best Online DM Strategy – Somebody Out There Get’s It! [Read Article]
Posted by Ari Kaufman at 11/13/2006 1:47 AM | View Comments (0) | Add Comment | Trackbacks (0)
Making a Complaint to the FTC Based on Promotional Materials and Out-of-Context Quotes Can Make You Look Foolish [Read Article]
Posted by Ari Kaufman at 11/12/2006 4:38 AM | View Comments (0) | Add Comment | Trackbacks (0)
More on the FTC Complaint – They Don’t Even Know What Behavioral Targeting Really Is! [Read Article]
Posted by Ari Kaufman at 11/11/2006 5:56 AM | View Comments (1) | Add Comment | Trackbacks (0)
Deceptive Online Marketing Practices: Microsoft and the FTC [Read Article]
Posted by Ari Kaufman at 11/10/2006 1:57 PM | View Comments (0) | Add Comment | Trackbacks (0)
FTC Investigation of Online Advertising and Consumer Tracking and Targeting Practices [Read Article]
Posted by Ari Kaufman at 11/10/2006 7:27 AM | View Comments (0) | Add Comment | Trackbacks (0)

Copyright . http://ARIKAUFMAN.COM. All rights reserved.