Advertiser Control Over Ad Spend and The Swinging Pendulum [Read Article]
Posted by Ari Kaufman at 10/21/2008 2:28 PM | View Comments (0) | Add Comment | Trackbacks (0)
Marketing, Online Advertising and Collaboration - Running the Business [Read Article]
Posted by Ari Kaufman at 3/5/2007 7:49 AM | View Comments (0) | Add Comment | Trackbacks (0)
Behavioral Targeting and Reducing Ad Spend? Nah [Read Article]
Posted by Ari Kaufman at 2/23/2007 7:57 AM | View Comments (0) | Add Comment | Trackbacks (0)
David Smith and The Medium is the Metric for Online Ads [Read Article]
Posted by Ari Kaufman at 2/14/2007 7:07 AM | View Comments (0) | Add Comment | Trackbacks (0)
“What If We Don't Get Digital Advertising to Scale”: Eric Picard Thinks That It is Time to Grow Up and Run Agencies Efficiently [Read Article]
Posted by Ari Kaufman at 2/12/2007 8:05 AM | View Comments (0) | Add Comment | Trackbacks (0)
This I believe [Read Article]
Posted by Ari Kaufman at 2/9/2007 7:56 AM | View Comments (2) | Add Comment | Trackbacks (0)
Maximize your Ad Traffickers’ Value, Re-Evaluate Their Time [Read Article]
Posted by Ari Kaufman at 2/6/2007 7:14 AM | View Comments (0) | Add Comment | Trackbacks (0)
Improve Your Stats, Don’t Over Analyze, Make Decisions and Execute [Read Article]
Posted by Ari Kaufman at 1/10/2007 7:32 AM | View Comments (0) | Add Comment | Trackbacks (0)
Google Tipping Point: Advertisers Cut Spending [Read Article]
Posted by Ari Kaufman at 1/5/2007 10:42 AM | View Comments (0) | Add Comment | Trackbacks (0)
Are CPMs Rising? Will We Hit $19.5B in ’07? How to Spend and Get the Biggest Bang for the Buck. It’s in the Technology You Use. [Read Article]
Posted by Ari Kaufman at 12/26/2006 10:54 PM | View Comments (0) | Add Comment | Trackbacks (0)
5 Signs its Time to Fire Your Ad Network – But First Push Them To Work for You [Read Article]
Posted by Ari Kaufman at 11/26/2006 9:14 AM | View Comments (0) | Add Comment | Trackbacks (0)
Use Failure to Your Advantage, Creating Efficiency, Good Habits at the Beginning [Read Article]
Posted by Ari Kaufman at 11/25/2006 5:15 AM | View Comments (0) | Add Comment | Trackbacks (0)
Hidden Media Costs Associated with Online Advertising (Ad-tech) - Some Real Good Data [Read Article]
Posted by Ari Kaufman at 11/9/2006 7:41 AM | View Comments (0) | Add Comment | Trackbacks (0)
It’s Just a Bunch of ROI, with Direct Response - Clue in Your Agency [Read Article]
Posted by Ari Kaufman at 11/2/2006 7:55 PM | View Comments (0) | Add Comment | Trackbacks (0)
Paid Search Advertising: The Tipping Point and Rising CPA [Read Article]
Posted by Ari Kaufman at 11/1/2006 8:49 AM | View Comments (0) | Add Comment | Trackbacks (0)
Empowering a Client or Destabilizing an Agency? [Read Article]
Posted by Ari Kaufman at 10/31/2006 6:57 AM | View Comments (0) | Add Comment | Trackbacks (0)

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