Improve Your Stats, Don’t Over Analyze, Make Decisions and Execute [Read Article]
Posted by Ari Kaufman at 1/10/2007 7:32 AM | View Comments (0) | Add Comment | Trackbacks (0)
Are CPMs Rising? Will We Hit $19.5B in ’07? How to Spend and Get the Biggest Bang for the Buck. It’s in the Technology You Use. [Read Article]
Posted by Ari Kaufman at 12/26/2006 10:54 PM | View Comments (0) | Add Comment | Trackbacks (0)
Where Behavioral Targeting and CRM Meet, and Where They Can Marry [Read Article]
Posted by Ari Kaufman at 12/3/2006 11:30 AM | View Comments (0) | Add Comment | Trackbacks (0)
The Ideal Online Advertising Campaign, Direct Response with Behavioral Customer Re-Targeting. How to Get a Greater Share of Your Advertiser’s Budget [Read Article]
Posted by Ari Kaufman at 11/18/2006 9:13 AM | View Comments (0) | Add Comment | Trackbacks (0)
Make Your Media Buy More Effective - But How? [Read Article]
Posted by Ari Kaufman at 11/8/2006 7:17 AM | View Comments (1) | Add Comment | Trackbacks (0)
It’s Just a Bunch of ROI, with Direct Response - Clue in Your Agency [Read Article]
Posted by Ari Kaufman at 11/2/2006 7:55 PM | View Comments (0) | Add Comment | Trackbacks (0)
Paid Search Advertising: The Tipping Point and Rising CPA [Read Article]
Posted by Ari Kaufman at 11/1/2006 8:49 AM | View Comments (0) | Add Comment | Trackbacks (0)
Empowering a Client or Destabilizing an Agency? [Read Article]
Posted by Ari Kaufman at 10/31/2006 6:57 AM | View Comments (0) | Add Comment | Trackbacks (0)
Behavioral Marketing: In Focus - Targeting Success Stories and The Upcoming Holiday Season [Read Article]
Posted by Ari Kaufman at 10/30/2006 7:48 AM | View Comments (0) | Add Comment | Trackbacks (0)
How to Pick an Ad Server – Part III: Rich Media, Targeting & Optimization [Read Article]
Posted by Ari Kaufman at 10/28/2006 1:29 PM | View Comments (0) | Add Comment | Trackbacks (2)
Let's Talk About Technical Extensibility - Making Things Better [Read Article]
Posted by Ari Kaufman at 10/27/2006 7:01 AM | View Comments (0) | Add Comment | Trackbacks (0)
Banners vs Search [Read Article]
Posted by Ari Kaufman at 10/25/2006 6:04 AM | View Comments (0) | Add Comment | Trackbacks (0)
Site Optimization and Ad Serving [Read Article]
Posted by Ari Kaufman at 10/20/2006 7:58 AM | View Comments (0) | Add Comment | Trackbacks (0)

Copyright . http://ARIKAUFMAN.COM. All rights reserved.