More on Quantcast [Read Article]
Posted by Ari Kaufman at 2/14/2007 8:08 AM | View Comments (0) | Add Comment | Trackbacks (0)
Improve Your Stats, Don’t Over Analyze, Make Decisions and Execute [Read Article]
Posted by Ari Kaufman at 1/10/2007 7:32 AM | View Comments (0) | Add Comment | Trackbacks (0)
How Does Re-Targeting Work? [Read Article]
Posted by Ari Kaufman at 11/17/2006 11:03 PM | View Comments (0) | Add Comment | Trackbacks (0)
Where Does Behavioral Targeting Go From Here? [Read Article]
Posted by Ari Kaufman at 11/16/2006 7:57 AM | View Comments (0) | Add Comment | Trackbacks (0)
Taking Aim at Targeted Advertising – This Spells Trouble, Especially for TACODA [Read Article]
Posted by Ari Kaufman at 11/15/2006 7:05 AM | View Comments (0) | Add Comment | Trackbacks (0)
Making a Complaint to the FTC Based on Promotional Materials and Out-of-Context Quotes Can Make You Look Foolish [Read Article]
Posted by Ari Kaufman at 11/12/2006 4:38 AM | View Comments (0) | Add Comment | Trackbacks (0)
Make Your Media Buy More Effective - But How? [Read Article]
Posted by Ari Kaufman at 11/8/2006 7:17 AM | View Comments (1) | Add Comment | Trackbacks (0)
Fatal Flaws in Ad Operations - Managing Relationships with Care [Read Article]
Posted by Ari Kaufman at 11/3/2006 8:48 AM | View Comments (0) | Add Comment | Trackbacks (0)
It’s Just a Bunch of ROI, with Direct Response - Clue in Your Agency [Read Article]
Posted by Ari Kaufman at 11/2/2006 7:55 PM | View Comments (0) | Add Comment | Trackbacks (0)
Behavioral Marketing: In Focus - Targeting Success Stories and The Upcoming Holiday Season [Read Article]
Posted by Ari Kaufman at 10/30/2006 7:48 AM | View Comments (0) | Add Comment | Trackbacks (0)
How to Pick an Ad Server – Part V: Training [Read Article]
Posted by Ari Kaufman at 10/29/2006 7:40 AM | View Comments (0) | Add Comment | Trackbacks (0)
How to Pick an Ad Server – Part IV: Price [Read Article]
Posted by Ari Kaufman at 10/28/2006 2:01 PM | View Comments (0) | Add Comment | Trackbacks (1)
How to Pick an Ad Server – Part III: Rich Media, Targeting & Optimization [Read Article]
Posted by Ari Kaufman at 10/28/2006 1:29 PM | View Comments (0) | Add Comment | Trackbacks (2)
How to Pick an Ad Server – Part II: Interface Evaluation [Read Article]
Posted by Ari Kaufman at 10/28/2006 11:25 AM | View Comments (0) | Add Comment | Trackbacks (2)
Let's Talk About Technical Extensibility - Making Things Better [Read Article]
Posted by Ari Kaufman at 10/27/2006 7:01 AM | View Comments (0) | Add Comment | Trackbacks (0)
Ad-tech is Coming, Ad-tech is Coming! Should You Care? How Should You Handle it if You Go. [Read Article]
Posted by Ari Kaufman at 10/26/2006 7:02 AM | View Comments (0) | Add Comment | Trackbacks (0)
Why Am I So Frustrated with Behavioral Targeting - Do I Really Know Something [Read Article]
Posted by Ari Kaufman at 10/17/2006 5:55 PM | View Comments (0) | Add Comment | Trackbacks (0)
How to Pick an Ad Server - Insight of Value [Read Article]
Posted by Ari Kaufman at 10/12/2006 6:34 AM | View Comments (2) | Add Comment | Trackbacks (0)
iMedia Resource Connection - Pay to Play [Read Article]
Posted by Ari Kaufman at 9/22/2006 9:35 PM | View Comments (0) | Add Comment | Trackbacks (0)