Advertising Online, Reactionary with Insight: Category Archive for Resources

Advertising Online, Reactionary with Insight: Category Archive for Resources

More on Quantcast

Posted by Ari Kaufman at 2/14/2007 8:08 AM

Improve Your Stats, Don’t Over Analyze, Make Decisions and Execute

Posted by Ari Kaufman at 1/10/2007 7:32 AM

How Does Re-Targeting Work?

Posted by Ari Kaufman at 11/17/2006 11:03 PM

Where Does Behavioral Targeting Go From Here?

Posted by Ari Kaufman at 11/16/2006 7:57 AM

Taking Aim at Targeted Advertising – This Spells Trouble, Especially for TACODA

Posted by Ari Kaufman at 11/15/2006 7:05 AM | View Comments (1)

Making a Complaint to the FTC Based on Promotional Materials and Out-of-Context Quotes Can Make You Look Foolish

Posted by Ari Kaufman at 11/12/2006 4:38 AM

Make Your Media Buy More Effective - But How?

Posted by Ari Kaufman at 11/8/2006 7:17 AM | View Comments (1)

Fatal Flaws in Ad Operations - Managing Relationships with Care

Posted by Ari Kaufman at 11/3/2006 8:48 AM

It’s Just a Bunch of ROI, with Direct Response - Clue in Your Agency

Posted by Ari Kaufman at 11/2/2006 7:55 PM

Behavioral Marketing: In Focus - Targeting Success Stories and The Upcoming Holiday Season

Posted by Ari Kaufman at 10/30/2006 7:48 AM

How to Pick an Ad Server – Part V: Training

Posted by Ari Kaufman at 10/29/2006 7:40 AM

How to Pick an Ad Server – Part IV: Price

Posted by Ari Kaufman at 10/28/2006 2:01 PM | Trackbacks

How to Pick an Ad Server – Part III: Rich Media, Targeting & Optimization

Posted by Ari Kaufman at 10/28/2006 1:29 PM | View Comments (1) | Trackbacks

How to Pick an Ad Server – Part II: Interface Evaluation

Posted by Ari Kaufman at 10/28/2006 11:25 AM | Trackbacks

Let's Talk About Technical Extensibility - Making Things Better

Posted by Ari Kaufman at 10/27/2006 7:01 AM

Ad-tech is Coming, Ad-tech is Coming! Should You Care? How Should You Handle it if You Go.

Posted by Ari Kaufman at 10/26/2006 7:02 AM

Why Am I So Frustrated with Behavioral Targeting - Do I Really Know Something

Posted by Ari Kaufman at 10/17/2006 5:55 PM

How to Pick an Ad Server - Insight of Value

Posted by Ari Kaufman at 10/12/2006 6:34 AM | View Comments (2)

iMedia Resource Connection - Pay to Play

Posted by Ari Kaufman at 9/22/2006 9:35 PM

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