Marketing Groups: Closing the Great Divide [Read Article]
Posted by Ari Kaufman at 3/19/2007 7:29 AM | View Comments (0) | Add Comment | Trackbacks (0)
Predict Your Audience's Preferences, Digging into [x+1] [Read Article]
Posted by Ari Kaufman at 2/26/2007 8:01 AM | View Comments (0) | Add Comment | Trackbacks (0)
Get More with No-Cost Ad Serving, Maybe for Publishers [Read Article]
Posted by Ari Kaufman at 2/19/2007 6:17 AM | View Comments (1) | Add Comment | Trackbacks (0)
Gaining Ground with Behavioral Targeting: Mediaplex tells (Almost) All [Read Article]
Posted by Ari Kaufman at 2/16/2007 6:15 AM | View Comments (0) | Add Comment | Trackbacks (0)
This I believe [Read Article]
Posted by Ari Kaufman at 2/9/2007 7:56 AM | View Comments (2) | Add Comment | Trackbacks (0)
Ten Step Recipe for a Fully-Integrated Online Marketing Initiative [Read Article]
Posted by Ari Kaufman at 2/9/2007 7:51 AM | View Comments (0) | Add Comment | Trackbacks (0)
Disintermediating Ad Exchanges, Publisher Ad Auctions [Read Article]
Posted by Ari Kaufman at 2/7/2007 7:43 AM | View Comments (1) | Add Comment | Trackbacks (2)
When Will We Deliver On The Promise, Deliverying the Right Ad At the Right Time [Read Article]
Posted by Ari Kaufman at 1/26/2007 8:10 AM | View Comments (0) | Add Comment | Trackbacks (0)
Becoming an Ad-Server Power User [Read Article]
Posted by Ari Kaufman at 1/25/2007 7:35 AM | View Comments (0) | Add Comment | Trackbacks (0)
Car Buying Experience. Lost DirectServe Opportunity Where SmartBanners Could Hammer Home Offers to a Shopper Anywhere Online [Read Article]
Posted by Ari Kaufman at 1/15/2007 7:22 AM | View Comments (0) | Add Comment | Trackbacks (0)
Re-Targeting, There’s More Than One Tactic Indeed [Read Article]
Posted by Ari Kaufman at 1/12/2007 10:23 AM | View Comments (0) | Add Comment | Trackbacks (0)
Web Analytics and Ad Serving - Proto-Analytics for 2007 [Read Article]
Posted by Ari Kaufman at 1/11/2007 9:31 AM | View Comments (0) | Add Comment | Trackbacks (0)
Improve Your Stats, Don’t Over Analyze, Make Decisions and Execute [Read Article]
Posted by Ari Kaufman at 1/10/2007 7:32 AM | View Comments (0) | Add Comment | Trackbacks (0)
Are CPMs Rising? Will We Hit $19.5B in ’07? How to Spend and Get the Biggest Bang for the Buck. It’s in the Technology You Use. [Read Article]
Posted by Ari Kaufman at 12/26/2006 10:54 PM | View Comments (0) | Add Comment | Trackbacks (0)
Ad Servers Add Video Serving Capability, Advantage-Buyer [Read Article]
Posted by Ari Kaufman at 12/24/2006 9:15 AM | View Comments (0) | Add Comment | Trackbacks (0)
Ad Networks and Ad Servers [Read Article]
Posted by Ari Kaufman at 12/9/2006 7:26 AM | View Comments (0) | Add Comment | Trackbacks (0)
Marrying Behavioral Marketing and CRM with First Party Ad Serving [Read Article]
Posted by Ari Kaufman at 12/4/2006 3:26 AM | View Comments (0) | Add Comment | Trackbacks (0)
Maximize Return with a Marketing Model [Read Article]
Posted by Ari Kaufman at 12/1/2006 6:18 AM | View Comments (0) | Add Comment | Trackbacks (0)
Search and Networks: Better Together – I Think So! [Read Article]
Posted by Ari Kaufman at 11/29/2006 7:05 AM | View Comments (1) | Add Comment | Trackbacks (0)
What’s the Big Cookie Deal? The Conspiracy and First Party Ad Serving. [Read Article]
Posted by Ari Kaufman at 11/27/2006 8:32 AM | View Comments (0) | Add Comment | Trackbacks (0)
5 Signs its Time to Fire Your Ad Network – But First Push Them To Work for You [Read Article]
Posted by Ari Kaufman at 11/26/2006 9:14 AM | View Comments (0) | Add Comment | Trackbacks (0)
Using BT to Dodge the Undesirable, May Eliminate the Most Desirable Too [Read Article]
Posted by Ari Kaufman at 11/24/2006 8:30 AM | View Comments (0) | Add Comment | Trackbacks (1)
Homeland Security Launches New Ads to Demonstrate Importance of Family Emergency Planning While Potentially Violating Personal Privacy Policy [Read Article]
Posted by Ari Kaufman at 11/22/2006 7:39 AM | View Comments (1) | Add Comment | Trackbacks (0)
The Ideal Online Advertising Campaign, Direct Response with Behavioral Customer Re-Targeting. How to Get a Greater Share of Your Advertiser’s Budget [Read Article]
Posted by Ari Kaufman at 11/18/2006 9:13 AM | View Comments (0) | Add Comment | Trackbacks (0)
How Does Re-Targeting Work? [Read Article]
Posted by Ari Kaufman at 11/17/2006 11:03 PM | View Comments (0) | Add Comment | Trackbacks (0)
Where Does Behavioral Targeting Go From Here? [Read Article]
Posted by Ari Kaufman at 11/16/2006 7:57 AM | View Comments (0) | Add Comment | Trackbacks (0)
Taking Aim at Targeted Advertising – This Spells Trouble, Especially for TACODA [Read Article]
Posted by Ari Kaufman at 11/15/2006 7:05 AM | View Comments (0) | Add Comment | Trackbacks (0)
The Conspiracy Theory of Privacy Violation and Behavioral Targeting [Read Article]
Posted by Ari Kaufman at 11/14/2006 11:31 PM | View Comments (0) | Add Comment | Trackbacks (0)
The Best Online DM Strategy – Somebody Out There Get’s It! [Read Article]
Posted by Ari Kaufman at 11/13/2006 1:47 AM | View Comments (0) | Add Comment | Trackbacks (0)
Making a Complaint to the FTC Based on Promotional Materials and Out-of-Context Quotes Can Make You Look Foolish [Read Article]
Posted by Ari Kaufman at 11/12/2006 4:38 AM | View Comments (0) | Add Comment | Trackbacks (0)
Deceptive Online Marketing Practices: Microsoft and the FTC [Read Article]
Posted by Ari Kaufman at 11/10/2006 1:57 PM | View Comments (0) | Add Comment | Trackbacks (0)
Make Your Media Buy More Effective - But How? [Read Article]
Posted by Ari Kaufman at 11/8/2006 7:17 AM | View Comments (1) | Add Comment | Trackbacks (0)
Microsoft Maps Out Virtual Ad Medium [Read Article]
Posted by Ari Kaufman at 11/7/2006 6:08 AM | View Comments (0) | Add Comment | Trackbacks (0)
It’s Just a Bunch of ROI, with Direct Response - Clue in Your Agency [Read Article]
Posted by Ari Kaufman at 11/2/2006 7:55 PM | View Comments (0) | Add Comment | Trackbacks (0)
Paid Search Advertising: The Tipping Point and Rising CPA [Read Article]
Posted by Ari Kaufman at 11/1/2006 8:49 AM | View Comments (0) | Add Comment | Trackbacks (0)
Empowering a Client or Destabilizing an Agency? [Read Article]
Posted by Ari Kaufman at 10/31/2006 6:57 AM | View Comments (0) | Add Comment | Trackbacks (0)
Behavioral Marketing: In Focus - Targeting Success Stories and The Upcoming Holiday Season [Read Article]
Posted by Ari Kaufman at 10/30/2006 7:48 AM | View Comments (0) | Add Comment | Trackbacks (0)
How to Pick an Ad Server – Part VI: Customer Support & Implementation [Read Article]
Posted by Ari Kaufman at 10/29/2006 8:44 AM | View Comments (0) | Add Comment | Trackbacks (0)
How to Pick an Ad Server – Part II: Interface Evaluation [Read Article]
Posted by Ari Kaufman at 10/28/2006 11:25 AM | View Comments (0) | Add Comment | Trackbacks (2)
Let's Talk About Technical Extensibility - Making Things Better [Read Article]
Posted by Ari Kaufman at 10/27/2006 7:01 AM | View Comments (0) | Add Comment | Trackbacks (0)

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