Advertising Online, Reactionary with Insight: Category Archive for Technology

Marketing Groups: Closing the Great Divide

Predict Your Audience's Preferences, Digging into [x+1]

Get More with No-Cost Ad Serving, Maybe for Publishers

Gaining Ground with Behavioral Targeting: Mediaplex tells (Almost) All

This I believe

Ten Step Recipe for a Fully-Integrated Online Marketing Initiative

Disintermediating Ad Exchanges, Publisher Ad Auctions

When Will We Deliver On The Promise, Deliverying the Right Ad At the Right Time

Becoming an Ad-Server Power User

Car Buying Experience. Lost DirectServe Opportunity Where SmartBanners Could Hammer Home Offers to a Shopper Anywhere Online

Re-Targeting, There’s More Than One Tactic Indeed

Web Analytics and Ad Serving - Proto-Analytics for 2007

Improve Your Stats, Don’t Over Analyze, Make Decisions and Execute

Are CPMs Rising? Will We Hit $19.5B in ’07? How to Spend and Get the Biggest Bang for the Buck. It’s in the Technology You Use.

Ad Servers Add Video Serving Capability, Advantage-Buyer

Ad Networks and Ad Servers

Marrying Behavioral Marketing and CRM with First Party Ad Serving

Maximize Return with a Marketing Model

Search and Networks: Better Together – I Think So!

What’s the Big Cookie Deal? The Conspiracy and First Party Ad Serving.

5 Signs its Time to Fire Your Ad Network – But First Push Them To Work for You

Using BT to Dodge the Undesirable, May Eliminate the Most Desirable Too

Homeland Security Launches New Ads to Demonstrate Importance of Family Emergency Planning While Potentially Violating Personal Privacy Policy

The Ideal Online Advertising Campaign, Direct Response with Behavioral Customer Re-Targeting. How to Get a Greater Share of Your Advertiser’s Budget

How Does Re-Targeting Work?

Where Does Behavioral Targeting Go From Here?

Taking Aim at Targeted Advertising – This Spells Trouble, Especially for TACODA

The Conspiracy Theory of Privacy Violation and Behavioral Targeting

The Best Online DM Strategy – Somebody Out There Get’s It!

Making a Complaint to the FTC Based on Promotional Materials and Out-of-Context Quotes Can Make You Look Foolish

Deceptive Online Marketing Practices: Microsoft and the FTC

Make Your Media Buy More Effective - But How?

Microsoft Maps Out Virtual Ad Medium

It’s Just a Bunch of ROI, with Direct Response - Clue in Your Agency

Paid Search Advertising: The Tipping Point and Rising CPA

Empowering a Client or Destabilizing an Agency?

Behavioral Marketing: In Focus - Targeting Success Stories and The Upcoming Holiday Season

How to Pick an Ad Server – Part VI: Customer Support & Implementation

How to Pick an Ad Server – Part II: Interface Evaluation

Let's Talk About Technical Extensibility - Making Things Better

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