Advertising Online, Reactionary with Insight: Category Archive for Technology

Advertising Online, Reactionary with Insight: Category Archive for Technology

Marketing Groups: Closing the Great Divide

Posted by Ari Kaufman at 3/19/2007 7:29 AM

Predict Your Audience's Preferences, Digging into [x+1]

Posted by Ari Kaufman at 2/26/2007 8:01 AM | View Comments (1)

Get More with No-Cost Ad Serving, Maybe for Publishers

Posted by Ari Kaufman at 2/19/2007 6:17 AM | View Comments (1)

Gaining Ground with Behavioral Targeting: Mediaplex tells (Almost) All

Posted by Ari Kaufman at 2/16/2007 6:15 AM

This I believe

Posted by Ari Kaufman at 2/9/2007 7:56 AM | View Comments (2)

Ten Step Recipe for a Fully-Integrated Online Marketing Initiative

Posted by Ari Kaufman at 2/9/2007 7:51 AM

Disintermediating Ad Exchanges, Publisher Ad Auctions

Posted by Ari Kaufman at 2/7/2007 7:43 AM | View Comments (1) | Trackbacks

When Will We Deliver On The Promise, Deliverying the Right Ad At the Right Time

Posted by Ari Kaufman at 1/26/2007 8:10 AM

Becoming an Ad-Server Power User

Posted by Ari Kaufman at 1/25/2007 7:35 AM

Car Buying Experience. Lost DirectServe Opportunity Where SmartBanners Could Hammer Home Offers to a Shopper Anywhere Online

Posted by Ari Kaufman at 1/15/2007 7:22 AM

Re-Targeting, There’s More Than One Tactic Indeed

Posted by Ari Kaufman at 1/12/2007 10:23 AM

Web Analytics and Ad Serving - Proto-Analytics for 2007

Posted by Ari Kaufman at 1/11/2007 9:31 AM

Improve Your Stats, Don’t Over Analyze, Make Decisions and Execute

Posted by Ari Kaufman at 1/10/2007 7:32 AM

Are CPMs Rising? Will We Hit $19.5B in ’07? How to Spend and Get the Biggest Bang for the Buck. It’s in the Technology You Use.

Posted by Ari Kaufman at 12/26/2006 10:54 PM

Ad Servers Add Video Serving Capability, Advantage-Buyer

Posted by Ari Kaufman at 12/24/2006 9:15 AM

Ad Networks and Ad Servers

Posted by Ari Kaufman at 12/9/2006 7:26 AM

Marrying Behavioral Marketing and CRM with First Party Ad Serving

Posted by Ari Kaufman at 12/4/2006 3:26 AM

Maximize Return with a Marketing Model

Posted by Ari Kaufman at 12/1/2006 6:18 AM

Search and Networks: Better Together – I Think So!

Posted by Ari Kaufman at 11/29/2006 7:05 AM | View Comments (1)

What’s the Big Cookie Deal? The Conspiracy and First Party Ad Serving.

Posted by Ari Kaufman at 11/27/2006 8:32 AM

5 Signs its Time to Fire Your Ad Network – But First Push Them To Work for You

Posted by Ari Kaufman at 11/26/2006 9:14 AM

Using BT to Dodge the Undesirable, May Eliminate the Most Desirable Too

Posted by Ari Kaufman at 11/24/2006 8:30 AM | Trackbacks

Homeland Security Launches New Ads to Demonstrate Importance of Family Emergency Planning While Potentially Violating Personal Privacy Policy

Posted by Ari Kaufman at 11/22/2006 7:39 AM | View Comments (1)

The Ideal Online Advertising Campaign, Direct Response with Behavioral Customer Re-Targeting. How to Get a Greater Share of Your Advertiser’s Budget

Posted by Ari Kaufman at 11/18/2006 9:13 AM

How Does Re-Targeting Work?

Posted by Ari Kaufman at 11/17/2006 11:03 PM

Where Does Behavioral Targeting Go From Here?

Posted by Ari Kaufman at 11/16/2006 7:57 AM

Taking Aim at Targeted Advertising – This Spells Trouble, Especially for TACODA

Posted by Ari Kaufman at 11/15/2006 7:05 AM | View Comments (1)

The Conspiracy Theory of Privacy Violation and Behavioral Targeting

Posted by Ari Kaufman at 11/14/2006 11:31 PM

The Best Online DM Strategy – Somebody Out There Get’s It!

Posted by Ari Kaufman at 11/13/2006 1:47 AM | View Comments (1)

Making a Complaint to the FTC Based on Promotional Materials and Out-of-Context Quotes Can Make You Look Foolish

Posted by Ari Kaufman at 11/12/2006 4:38 AM

Deceptive Online Marketing Practices: Microsoft and the FTC

Posted by Ari Kaufman at 11/10/2006 1:57 PM

Make Your Media Buy More Effective - But How?

Posted by Ari Kaufman at 11/8/2006 7:17 AM | View Comments (1)

Microsoft Maps Out Virtual Ad Medium

Posted by Ari Kaufman at 11/7/2006 6:08 AM

It’s Just a Bunch of ROI, with Direct Response - Clue in Your Agency

Posted by Ari Kaufman at 11/2/2006 7:55 PM

Paid Search Advertising: The Tipping Point and Rising CPA

Posted by Ari Kaufman at 11/1/2006 8:49 AM

Empowering a Client or Destabilizing an Agency?

Posted by Ari Kaufman at 10/31/2006 6:57 AM

Behavioral Marketing: In Focus - Targeting Success Stories and The Upcoming Holiday Season

Posted by Ari Kaufman at 10/30/2006 7:48 AM

How to Pick an Ad Server – Part VI: Customer Support & Implementation

Posted by Ari Kaufman at 10/29/2006 8:44 AM

How to Pick an Ad Server – Part II: Interface Evaluation

Posted by Ari Kaufman at 10/28/2006 11:25 AM | Trackbacks

Let's Talk About Technical Extensibility - Making Things Better

Posted by Ari Kaufman at 10/27/2006 7:01 AM

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