Create and Satisfy Demand: Two Tools to Complete the Marketing Loop Plus the Advertising Equation [Read Article]
Posted by Ari Kaufman at 3/30/2007 8:52 AM | View Comments (0) | Add Comment | Trackbacks (0)
3 Steps to Targeting Nirvana, Bennett Zucker Gives Us Open Market Benefits that will Improve BT [Read Article]
Posted by Ari Kaufman at 3/4/2007 11:23 PM | View Comments (0) | Add Comment | Trackbacks (0)
Want to Start a Behavioral Targeting Network? Here's One Way [Read Article]
Posted by Ari Kaufman at 3/1/2007 5:09 AM | View Comments (0) | Add Comment | Trackbacks (0)
Why Does Google Analytics Report Values That Are So Different Than Ad Servers and Site Analytics Counts? [Read Article]
Posted by Ari Kaufman at 2/23/2007 12:39 PM | View Comments (0) | Add Comment | Trackbacks (0)
Gaining Ground with Behavioral Targeting: Mediaplex tells (Almost) All [Read Article]
Posted by Ari Kaufman at 2/16/2007 6:15 AM | View Comments (0) | Add Comment | Trackbacks (0)
David Smith and The Medium is the Metric for Online Ads [Read Article]
Posted by Ari Kaufman at 2/14/2007 7:07 AM | View Comments (0) | Add Comment | Trackbacks (0)
This I believe [Read Article]
Posted by Ari Kaufman at 2/9/2007 7:56 AM | View Comments (2) | Add Comment | Trackbacks (0)
Ten Step Recipe for a Fully-Integrated Online Marketing Initiative [Read Article]
Posted by Ari Kaufman at 2/9/2007 7:51 AM | View Comments (0) | Add Comment | Trackbacks (0)
3 Steps to Customized Landing Pages, and 3 More to Holistic Online Marketing Integration [Read Article]
Posted by Ari Kaufman at 2/5/2007 7:36 AM | View Comments (0) | Add Comment | Trackbacks (0)
Post-Search Data and Banner Advertising [Read Article]
Posted by Ari Kaufman at 2/1/2007 7:32 AM | View Comments (0) | Add Comment | Trackbacks (0)
When Will We Deliver On The Promise, Deliverying the Right Ad At the Right Time [Read Article]
Posted by Ari Kaufman at 1/26/2007 8:10 AM | View Comments (0) | Add Comment | Trackbacks (0)
Apply Direct Mail Knowledge to Online, and Then Do it [Read Article]
Posted by Ari Kaufman at 1/18/2007 8:01 AM | View Comments (0) | Add Comment | Trackbacks (0)
The First Party Ad Serving Rabbit Hole [Read Article]
Posted by Ari Kaufman at 1/16/2007 8:27 AM | View Comments (0) | Add Comment | Trackbacks (0)
Car Buying Experience. Lost DirectServe Opportunity Where SmartBanners Could Hammer Home Offers to a Shopper Anywhere Online [Read Article]
Posted by Ari Kaufman at 1/15/2007 7:22 AM | View Comments (0) | Add Comment | Trackbacks (0)
Re-Targeting, There’s More Than One Tactic Indeed [Read Article]
Posted by Ari Kaufman at 1/12/2007 10:23 AM | View Comments (0) | Add Comment | Trackbacks (0)
Web Site Analytics as a means to Target Behavior on the Web and Drive Opportunities [Read Article]
Posted by Ari Kaufman at 1/3/2007 7:11 AM | View Comments (0) | Add Comment | Trackbacks (0)

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