Create and Satisfy Demand: Two Tools to Complete the Marketing Loop Plus the Advertising Equation [Read Article]
Posted by Ari Kaufman at 3/30/2007 8:52 AM | View Comments (0) | Add Comment | Trackbacks (0)
Behavioral Targeting, What Ethics? [Read Article]
Posted by Ari Kaufman at 3/23/2007 7:12 AM | View Comments (1) | Add Comment | Trackbacks (0)
How to Conquer an Inventory Crisis Lacks Advice [Read Article]
Posted by Ari Kaufman at 3/14/2007 10:40 PM | View Comments (1) | Add Comment | Trackbacks (0)
Lead Gen 2.0: The New Opportunity and More if You Follow-Through [Read Article]
Posted by Ari Kaufman at 3/6/2007 7:18 AM | View Comments (1) | Add Comment | Trackbacks (0)
3 Steps to Targeting Nirvana, Bennett Zucker Gives Us Open Market Benefits that will Improve BT [Read Article]
Posted by Ari Kaufman at 3/4/2007 11:23 PM | View Comments (0) | Add Comment | Trackbacks (0)
Want to Start a Behavioral Targeting Network? Here's One Way [Read Article]
Posted by Ari Kaufman at 3/1/2007 5:09 AM | View Comments (0) | Add Comment | Trackbacks (0)
Predict Your Audience's Preferences, Digging into [x+1] [Read Article]
Posted by Ari Kaufman at 2/26/2007 8:01 AM | View Comments (0) | Add Comment | Trackbacks (0)
Behavioral Targeting and Reducing Ad Spend? Nah [Read Article]
Posted by Ari Kaufman at 2/23/2007 7:57 AM | View Comments (0) | Add Comment | Trackbacks (0)
Gaining Ground with Behavioral Targeting: Mediaplex tells (Almost) All [Read Article]
Posted by Ari Kaufman at 2/16/2007 6:15 AM | View Comments (0) | Add Comment | Trackbacks (0)
This I believe [Read Article]
Posted by Ari Kaufman at 2/9/2007 7:56 AM | View Comments (2) | Add Comment | Trackbacks (0)
Ten Step Recipe for a Fully-Integrated Online Marketing Initiative [Read Article]
Posted by Ari Kaufman at 2/9/2007 7:51 AM | View Comments (0) | Add Comment | Trackbacks (0)
Post-Search Data and Banner Advertising [Read Article]
Posted by Ari Kaufman at 2/1/2007 7:32 AM | View Comments (0) | Add Comment | Trackbacks (0)
When Will We Deliver On The Promise, Deliverying the Right Ad At the Right Time [Read Article]
Posted by Ari Kaufman at 1/26/2007 8:10 AM | View Comments (0) | Add Comment | Trackbacks (0)
In Search of the Magical Blend, Turn.com [Read Article]
Posted by Ari Kaufman at 1/24/2007 8:14 AM | View Comments (0) | Add Comment | Trackbacks (0)
Apply Direct Mail Knowledge to Online, and Then Do it [Read Article]
Posted by Ari Kaufman at 1/18/2007 8:01 AM | View Comments (0) | Add Comment | Trackbacks (0)
The First Party Ad Serving Rabbit Hole [Read Article]
Posted by Ari Kaufman at 1/16/2007 8:27 AM | View Comments (0) | Add Comment | Trackbacks (0)
Car Buying Experience. Lost DirectServe Opportunity Where SmartBanners Could Hammer Home Offers to a Shopper Anywhere Online [Read Article]
Posted by Ari Kaufman at 1/15/2007 7:22 AM | View Comments (0) | Add Comment | Trackbacks (0)
Re-Targeting, There’s More Than One Tactic Indeed [Read Article]
Posted by Ari Kaufman at 1/12/2007 10:23 AM | View Comments (0) | Add Comment | Trackbacks (0)
Web Analytics and Ad Serving - Proto-Analytics for 2007 [Read Article]
Posted by Ari Kaufman at 1/11/2007 9:31 AM | View Comments (0) | Add Comment | Trackbacks (0)
Improve Your Stats, Don’t Over Analyze, Make Decisions and Execute [Read Article]
Posted by Ari Kaufman at 1/10/2007 7:32 AM | View Comments (0) | Add Comment | Trackbacks (0)
Web Site Analytics as a means to Target Behavior on the Web and Drive Opportunities [Read Article]
Posted by Ari Kaufman at 1/3/2007 7:11 AM | View Comments (0) | Add Comment | Trackbacks (0)
Are CPMs Rising? Will We Hit $19.5B in ’07? How to Spend and Get the Biggest Bang for the Buck. It’s in the Technology You Use. [Read Article]
Posted by Ari Kaufman at 12/26/2006 10:54 PM | View Comments (0) | Add Comment | Trackbacks (0)
Ad Networks and Ad Servers [Read Article]
Posted by Ari Kaufman at 12/9/2006 7:26 AM | View Comments (0) | Add Comment | Trackbacks (0)
Marrying Behavioral Marketing and CRM with First Party Ad Serving [Read Article]
Posted by Ari Kaufman at 12/4/2006 3:26 AM | View Comments (0) | Add Comment | Trackbacks (0)
Where Behavioral Targeting and CRM Meet, and Where They Can Marry [Read Article]
Posted by Ari Kaufman at 12/3/2006 11:30 AM | View Comments (0) | Add Comment | Trackbacks (0)
Search and Networks: Better Together – I Think So! [Read Article]
Posted by Ari Kaufman at 11/29/2006 7:05 AM | View Comments (1) | Add Comment | Trackbacks (0)
Using BT to Dodge the Undesirable, May Eliminate the Most Desirable Too [Read Article]
Posted by Ari Kaufman at 11/24/2006 8:30 AM | View Comments (0) | Add Comment | Trackbacks (1)
The Ideal Online Advertising Campaign, Direct Response with Behavioral Customer Re-Targeting. How to Get a Greater Share of Your Advertiser’s Budget [Read Article]
Posted by Ari Kaufman at 11/18/2006 9:13 AM | View Comments (0) | Add Comment | Trackbacks (0)
How Does Re-Targeting Work? [Read Article]
Posted by Ari Kaufman at 11/17/2006 11:03 PM | View Comments (0) | Add Comment | Trackbacks (0)
Where Does Behavioral Targeting Go From Here? [Read Article]
Posted by Ari Kaufman at 11/16/2006 7:57 AM | View Comments (0) | Add Comment | Trackbacks (0)
Taking Aim at Targeted Advertising – This Spells Trouble, Especially for TACODA [Read Article]
Posted by Ari Kaufman at 11/15/2006 7:05 AM | View Comments (0) | Add Comment | Trackbacks (0)
The Conspiracy Theory of Privacy Violation and Behavioral Targeting [Read Article]
Posted by Ari Kaufman at 11/14/2006 11:31 PM | View Comments (0) | Add Comment | Trackbacks (0)
The Best Online DM Strategy – Somebody Out There Get’s It! [Read Article]
Posted by Ari Kaufman at 11/13/2006 1:47 AM | View Comments (0) | Add Comment | Trackbacks (0)
Behavioral Marketing: In Focus - Targeting Success Stories and The Upcoming Holiday Season [Read Article]
Posted by Ari Kaufman at 10/30/2006 7:48 AM | View Comments (0) | Add Comment | Trackbacks (0)
How to Pick an Ad Server – Part III: Rich Media, Targeting & Optimization [Read Article]
Posted by Ari Kaufman at 10/28/2006 1:29 PM | View Comments (0) | Add Comment | Trackbacks (2)
Ad-tech is Coming, Ad-tech is Coming! Should You Care? How Should You Handle it if You Go. [Read Article]
Posted by Ari Kaufman at 10/26/2006 7:02 AM | View Comments (0) | Add Comment | Trackbacks (0)
How Does YouTube, Google, Yahoo and the Next 5 Years Play Out? What Will We Measure? [Read Article]
Posted by Ari Kaufman at 10/19/2006 7:50 AM | View Comments (0) | Add Comment | Trackbacks (0)
Why Am I So Frustrated with Behavioral Targeting - Do I Really Know Something [Read Article]
Posted by Ari Kaufman at 10/17/2006 5:55 PM | View Comments (0) | Add Comment | Trackbacks (0)
What's Wrong with Behavioral Targeting [Read Article]
Posted by Ari Kaufman at 9/12/2006 12:14 AM | View Comments (0) | Add Comment | Trackbacks (0)

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