Behavioral Targeting, What Ethics? [Read Article]
Posted by Ari Kaufman at 3/23/2007 7:12 AM | View Comments (1) | Add Comment | Trackbacks (0)
Marketing Groups: Closing the Great Divide [Read Article]
Posted by Ari Kaufman at 3/19/2007 7:29 AM | View Comments (0) | Add Comment | Trackbacks (0)
3 Steps to Targeting Nirvana, Bennett Zucker Gives Us Open Market Benefits that will Improve BT [Read Article]
Posted by Ari Kaufman at 3/4/2007 11:23 PM | View Comments (0) | Add Comment | Trackbacks (0)
Predict Your Audience's Preferences, Digging into [x+1] [Read Article]
Posted by Ari Kaufman at 2/26/2007 8:01 AM | View Comments (0) | Add Comment | Trackbacks (0)
Why Does Google Analytics Report Values That Are So Different Than Ad Servers and Site Analytics Counts? [Read Article]
Posted by Ari Kaufman at 2/23/2007 12:39 PM | View Comments (0) | Add Comment | Trackbacks (0)
Get More with No-Cost Ad Serving, Maybe for Publishers [Read Article]
Posted by Ari Kaufman at 2/19/2007 6:17 AM | View Comments (1) | Add Comment | Trackbacks (0)
Gaining Ground with Behavioral Targeting: Mediaplex tells (Almost) All [Read Article]
Posted by Ari Kaufman at 2/16/2007 6:15 AM | View Comments (0) | Add Comment | Trackbacks (0)
David Smith and The Medium is the Metric for Online Ads [Read Article]
Posted by Ari Kaufman at 2/14/2007 7:07 AM | View Comments (0) | Add Comment | Trackbacks (0)
“What If We Don't Get Digital Advertising to Scale”: Eric Picard Thinks That It is Time to Grow Up and Run Agencies Efficiently [Read Article]
Posted by Ari Kaufman at 2/12/2007 8:05 AM | View Comments (0) | Add Comment | Trackbacks (0)
This I believe [Read Article]
Posted by Ari Kaufman at 2/9/2007 7:56 AM | View Comments (2) | Add Comment | Trackbacks (0)
Ten Step Recipe for a Fully-Integrated Online Marketing Initiative [Read Article]
Posted by Ari Kaufman at 2/9/2007 7:51 AM | View Comments (0) | Add Comment | Trackbacks (0)
Disintermediating Ad Exchanges, Publisher Ad Auctions [Read Article]
Posted by Ari Kaufman at 2/7/2007 7:43 AM | View Comments (1) | Add Comment | Trackbacks (2)
Maximize your Ad Traffickers’ Value, Re-Evaluate Their Time [Read Article]
Posted by Ari Kaufman at 2/6/2007 7:14 AM | View Comments (0) | Add Comment | Trackbacks (0)
3 Steps to Customized Landing Pages, and 3 More to Holistic Online Marketing Integration [Read Article]
Posted by Ari Kaufman at 2/5/2007 7:36 AM | View Comments (0) | Add Comment | Trackbacks (0)
Post-Search Data and Banner Advertising [Read Article]
Posted by Ari Kaufman at 2/1/2007 7:32 AM | View Comments (0) | Add Comment | Trackbacks (0)
Search Advertising with Publishers, Time to Oust Google? [Read Article]
Posted by Ari Kaufman at 1/29/2007 7:09 AM | View Comments (0) | Add Comment | Trackbacks (0)
When Will We Deliver On The Promise, Deliverying the Right Ad At the Right Time [Read Article]
Posted by Ari Kaufman at 1/26/2007 8:10 AM | View Comments (0) | Add Comment | Trackbacks (0)
Becoming an Ad-Server Power User [Read Article]
Posted by Ari Kaufman at 1/25/2007 7:35 AM | View Comments (0) | Add Comment | Trackbacks (0)
The First Party Ad Serving Rabbit Hole [Read Article]
Posted by Ari Kaufman at 1/16/2007 8:27 AM | View Comments (0) | Add Comment | Trackbacks (0)
Car Buying Experience. Lost DirectServe Opportunity Where SmartBanners Could Hammer Home Offers to a Shopper Anywhere Online [Read Article]
Posted by Ari Kaufman at 1/15/2007 7:22 AM | View Comments (0) | Add Comment | Trackbacks (0)
Re-Targeting, There’s More Than One Tactic Indeed [Read Article]
Posted by Ari Kaufman at 1/12/2007 10:23 AM | View Comments (0) | Add Comment | Trackbacks (0)
Web Analytics and Ad Serving - Proto-Analytics for 2007 [Read Article]
Posted by Ari Kaufman at 1/11/2007 9:31 AM | View Comments (0) | Add Comment | Trackbacks (0)
Improve Your Stats, Don’t Over Analyze, Make Decisions and Execute [Read Article]
Posted by Ari Kaufman at 1/10/2007 7:32 AM | View Comments (0) | Add Comment | Trackbacks (0)
Web Site Analytics as a means to Target Behavior on the Web and Drive Opportunities [Read Article]
Posted by Ari Kaufman at 1/3/2007 7:11 AM | View Comments (0) | Add Comment | Trackbacks (0)
Are CPMs Rising? Will We Hit $19.5B in ’07? How to Spend and Get the Biggest Bang for the Buck. It’s in the Technology You Use. [Read Article]
Posted by Ari Kaufman at 12/26/2006 10:54 PM | View Comments (0) | Add Comment | Trackbacks (0)
Ad Servers Add Video Serving Capability, Advantage-Buyer [Read Article]
Posted by Ari Kaufman at 12/24/2006 9:15 AM | View Comments (0) | Add Comment | Trackbacks (0)
Networks, Networks Everywhere [Read Article]
Posted by Ari Kaufman at 12/23/2006 8:24 AM | View Comments (0) | Add Comment | Trackbacks (0)
Ad Networks and Ad Servers [Read Article]
Posted by Ari Kaufman at 12/9/2006 7:26 AM | View Comments (0) | Add Comment | Trackbacks (0)
Marrying Behavioral Marketing and CRM with First Party Ad Serving [Read Article]
Posted by Ari Kaufman at 12/4/2006 3:26 AM | View Comments (0) | Add Comment | Trackbacks (0)
Where Behavioral Targeting and CRM Meet, and Where They Can Marry [Read Article]
Posted by Ari Kaufman at 12/3/2006 11:30 AM | View Comments (0) | Add Comment | Trackbacks (0)
Maximize Return with a Marketing Model [Read Article]
Posted by Ari Kaufman at 12/1/2006 6:18 AM | View Comments (0) | Add Comment | Trackbacks (0)
Banner Ads on Google [Read Article]
Posted by Ari Kaufman at 11/30/2006 7:40 AM | View Comments (0) | Add Comment | Trackbacks (0)
Search and Networks: Better Together – I Think So! [Read Article]
Posted by Ari Kaufman at 11/29/2006 7:05 AM | View Comments (1) | Add Comment | Trackbacks (0)
What’s the Big Cookie Deal? The Conspiracy and First Party Ad Serving. [Read Article]
Posted by Ari Kaufman at 11/27/2006 8:32 AM | View Comments (0) | Add Comment | Trackbacks (0)
5 Signs its Time to Fire Your Ad Network – But First Push Them To Work for You [Read Article]
Posted by Ari Kaufman at 11/26/2006 9:14 AM | View Comments (0) | Add Comment | Trackbacks (0)
Using BT to Dodge the Undesirable, May Eliminate the Most Desirable Too [Read Article]
Posted by Ari Kaufman at 11/24/2006 8:30 AM | View Comments (0) | Add Comment | Trackbacks (1)
The Ideal Online Advertising Campaign, Direct Response with Behavioral Customer Re-Targeting. How to Get a Greater Share of Your Advertiser’s Budget [Read Article]
Posted by Ari Kaufman at 11/18/2006 9:13 AM | View Comments (0) | Add Comment | Trackbacks (0)
How Does Re-Targeting Work? [Read Article]
Posted by Ari Kaufman at 11/17/2006 11:03 PM | View Comments (0) | Add Comment | Trackbacks (0)
Taking Aim at Targeted Advertising – This Spells Trouble, Especially for TACODA [Read Article]
Posted by Ari Kaufman at 11/15/2006 7:05 AM | View Comments (0) | Add Comment | Trackbacks (0)
The Conspiracy Theory of Privacy Violation and Behavioral Targeting [Read Article]
Posted by Ari Kaufman at 11/14/2006 11:31 PM | View Comments (0) | Add Comment | Trackbacks (0)
The Best Online DM Strategy – Somebody Out There Get’s It! [Read Article]
Posted by Ari Kaufman at 11/13/2006 1:47 AM | View Comments (0) | Add Comment | Trackbacks (0)
Making a Complaint to the FTC Based on Promotional Materials and Out-of-Context Quotes Can Make You Look Foolish [Read Article]
Posted by Ari Kaufman at 11/12/2006 4:38 AM | View Comments (0) | Add Comment | Trackbacks (0)
More on the FTC Complaint – They Don’t Even Know What Behavioral Targeting Really Is! [Read Article]
Posted by Ari Kaufman at 11/11/2006 5:56 AM | View Comments (1) | Add Comment | Trackbacks (0)
Make Your Media Buy More Effective - But How? [Read Article]
Posted by Ari Kaufman at 11/8/2006 7:17 AM | View Comments (1) | Add Comment | Trackbacks (0)
Microsoft Maps Out Virtual Ad Medium [Read Article]
Posted by Ari Kaufman at 11/7/2006 6:08 AM | View Comments (0) | Add Comment | Trackbacks (0)
Paid Search Advertising: The Tipping Point and Rising CPA [Read Article]
Posted by Ari Kaufman at 11/1/2006 8:49 AM | View Comments (0) | Add Comment | Trackbacks (0)
Empowering a Client or Destabilizing an Agency? [Read Article]
Posted by Ari Kaufman at 10/31/2006 6:57 AM | View Comments (0) | Add Comment | Trackbacks (0)
Behavioral Marketing: In Focus - Targeting Success Stories and The Upcoming Holiday Season [Read Article]
Posted by Ari Kaufman at 10/30/2006 7:48 AM | View Comments (0) | Add Comment | Trackbacks (0)
How to Pick an Ad Server – Part VI: Customer Support & Implementation [Read Article]
Posted by Ari Kaufman at 10/29/2006 8:44 AM | View Comments (0) | Add Comment | Trackbacks (0)
How to Pick an Ad Server – Part V: Training [Read Article]
Posted by Ari Kaufman at 10/29/2006 7:40 AM | View Comments (0) | Add Comment | Trackbacks (0)
How to Pick an Ad Server – Part IV: Price [Read Article]
Posted by Ari Kaufman at 10/28/2006 2:01 PM | View Comments (0) | Add Comment | Trackbacks (1)
How to Pick an Ad Server – Part III: Rich Media, Targeting & Optimization [Read Article]
Posted by Ari Kaufman at 10/28/2006 1:29 PM | View Comments (0) | Add Comment | Trackbacks (2)
How to Pick an Ad Server – Part II: Interface Evaluation [Read Article]
Posted by Ari Kaufman at 10/28/2006 11:25 AM | View Comments (0) | Add Comment | Trackbacks (2)
Let's Talk About Technical Extensibility - Making Things Better [Read Article]
Posted by Ari Kaufman at 10/27/2006 7:01 AM | View Comments (0) | Add Comment | Trackbacks (0)
Ad-tech is Coming, Ad-tech is Coming! Should You Care? How Should You Handle it if You Go. [Read Article]
Posted by Ari Kaufman at 10/26/2006 7:02 AM | View Comments (0) | Add Comment | Trackbacks (0)
Banners vs Search [Read Article]
Posted by Ari Kaufman at 10/25/2006 6:04 AM | View Comments (0) | Add Comment | Trackbacks (0)
The Ad Server's Point of View - Selling to the Advertiser and Cost [Read Article]
Posted by Ari Kaufman at 10/24/2006 6:56 AM | View Comments (0) | Add Comment | Trackbacks (0)
How to Measure Video Performance - I inspire People [Read Article]
Posted by Ari Kaufman at 10/23/2006 5:57 AM | View Comments (0) | Add Comment | Trackbacks (0)
Site Optimization and Ad Serving [Read Article]
Posted by Ari Kaufman at 10/20/2006 7:58 AM | View Comments (0) | Add Comment | Trackbacks (0)
How Does YouTube, Google, Yahoo and the Next 5 Years Play Out? What Will We Measure? [Read Article]
Posted by Ari Kaufman at 10/19/2006 7:50 AM | View Comments (0) | Add Comment | Trackbacks (0)
Why Am I So Frustrated with Behavioral Targeting - Do I Really Know Something [Read Article]
Posted by Ari Kaufman at 10/17/2006 5:55 PM | View Comments (0) | Add Comment | Trackbacks (0)
Direct Response Advertising Online - Different From Lead-Generation and What's Next [Read Article]
Posted by Ari Kaufman at 10/13/2006 5:39 AM | View Comments (0) | Add Comment | Trackbacks (0)
How to Pick an Ad Server - Insight of Value [Read Article]
Posted by Ari Kaufman at 10/12/2006 6:34 AM | View Comments (2) | Add Comment | Trackbacks (0)
Media Planning, and Workflow Automation - Still Doing Things by Hand? [Read Article]
Posted by Ari Kaufman at 10/11/2006 7:27 AM | View Comments (0) | Add Comment | Trackbacks (0)
The "Universal Cookie" [Read Article]
Posted by Ari Kaufman at 10/6/2006 11:19 PM | View Comments (0) | Add Comment | Trackbacks (0)
iMedia Resource Connection - Pay to Play [Read Article]
Posted by Ari Kaufman at 9/22/2006 9:35 PM | View Comments (0) | Add Comment | Trackbacks (0)
What's Wrong with Behavioral Targeting [Read Article]
Posted by Ari Kaufman at 9/12/2006 12:14 AM | View Comments (0) | Add Comment | Trackbacks (0)
Audience Screening is also Behavioral Targeting, Event-based and Anonymous Targeting [Read Article]
Posted by Ari Kaufman at 9/10/2006 10:04 PM | View Comments (0) | Add Comment | Trackbacks (0)
Legitimate Cookieless Ad Serving - Interested? [Read Article]
Posted by Ari Kaufman at 7/11/2006 7:47 AM | View Comments (0) | Add Comment | Trackbacks (0)