The Mobile Video Ad Serving Frontier

Mobile advertising technologies are swimming in an incredibly fragmented space right now in terms of streaming content and integrating paid advertising.  Mobile is the wild-wild west of online advertising right now.  It is the final frontier of video, which is arguably out there today already.

While we scramble to figure out which cell phone we want to carry – the iphone or something that comes close to it – people with content are racing to figure out how to get it to you while making a buck doing it.  We know it comes down to either a subscription model or an advertising model, and the latter is the most likely path. Continue reading

Google Dumps Yahoo – Finally

Google has finally recognized that this deal was never going to come true.  And the opportunity-line for Yahoo has been severed.  A Microsoft offer is not going to be at a premium, it’s going to be a lifeline.  Ultimately, two companies that have a proven history of being horrible at integrating acquisitions should not merge.  Yahoo and AOL coming together would represent the largest distraction in the industry, giving Google more time and opportunity to grow even faster and more furiously than before.  Over the next 6 months, Yahoo and AOL will lose more market share to Google while they figure things out.  What alternatives exist?  Would IAC and ASK.com consider selling its ASL network to Microsoft?  What if Microsoft and Yahoo don’t do a deal ever?  What if Microsoft simply approaches Yahoo with the same deal that Google approached them with.  Just run Microsoft ads on Yahoo.  Now there’s an alliance only purgatory could create!
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