Unlock the power of location data (part IV – sample case study)

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In August of this year, LocationInsight rebranded as Placeable to strategically align the mission of the company with driving enterprise advertisers to become placeable. Following suit, we have released several case studies that demonstrate the results that enterprise advertisers have experienced after becoming placeable.

The third case study example is a global financial transaction company with an inadequate conversion rate of online to offline customers at the location. With more than a half-million locations, this was a significant problem. Continue reading

Unlock the power of location data (part III – sample case study)

UntitledIn August of this year, LocationInsight rebranded as Placeable to strategically align the mission of the company with driving enterprise advertisers to become placeable. Following suit, we have released several case studies that demonstrate the results that enterprise advertisers have experienced after becoming placeable.

The second case study is a global credit card and ATM company with a challenge of providing accurate location data to the ecosystem when they have hundreds of thousands of ATM locations around the world. Continue reading

Unlock the power of location data (part II – sample case study)

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In August of this year, LocationInsight rebranded as Placeable to strategically align the mission of the company with driving enterprise advertisers to become placeable. Following suit, we have released several case studies that demonstrate the results that enterprise advertisers have experienced after becoming placeable.

A national consumer insurance company client had a huge problem with citation conflict and low search engine confidence. They were experiencing poor ranking for all of their locations. Continue reading

Ownership (OYS)

What you stand for as a leader, member of a team or as an individual is about ownership.

What is ownership?

Ownership is about owning your shit. Plainly speaking.

Ownership means holding yourself accountable for what you say and what you do, regardless of whether that thing is good or bad. Ownership is about honor and humility.

Ownership is about dependability and maturity. Your value to yourself and to others can be a testament to your ability to own your shit.

To me, ownership is the most important characteristic of every employee at a successful company. Continue reading

What’s happened to Local Search? Where did we go wrong?

UntitledLocal is mainstream. You’re no longer cutting edge or ahead of the curve when you use buzz words like “local search”, “hyper-local” or even the super cool acronym, “SoLoMo” (which seems like more of an emerging neighborhood than a search term to me). Look at the agendas for upcoming trade show conferences such as SMX, where entire days are structured around local

25% of every search on Google is a local query and that number jumps to nearly 45% when you combine mobile with desktop. 56% of mobile usage is search, and half of all mobile-search is local.

Digital media has become consumed with local. Especially search. Not just for SMB, but for national brands. Having multiple locations and information about each of those locations are recognized assets across the industry. Continue reading