Directory Listings Anyone?

screenshot_444

While reading the ClickZ article: Yahoo Launches Listing Management Tool for Small Business, I couldn’t help but chuckle at the fact that the article, which is about Yahoo’s new Localworks program, was on a page that was displaying a banner for Neustar (Localeze) while Localworks is powered by Yext.

This trifecta is a perfect representation of what has happened in local search over the last twelve months.  Directories anyone? Continue reading

Yahoo-Microsoft Deal Inevitable?

Is the Yahoo-Microsoft Deal Inevitable?  Ballmer said a deal between Microsoft and Yahoo! Inc. may still make economic sense for shareholders of both companies.  No need to review the already well-known history of this story.  Why is Microsoft waiting?  First, there is the Yahoo-AOL deal.  Second, is the DOJ investigation into the Google-Yahoo advertising deal.  Is this the end of an era?  “Do you Yahoo?” has been replaced with “Google-it.”  The DOJ has conducted literally tons of interviews these conversations have undoubtedly gone deeper than just the deal.  Finally, the DOJ has a solid understanding about why Google has a monopolistic path. Continue reading