Advertising Online, Reactionary with Insight: Recent Comments 2008-12-02T00:49:13Z http://arikaufman.com/comments/atom.aspx Quick Blogcast Comment on Behavioral Targeting, What Ethics? tag:arikaufman.com,2008-11-13:1531003 Susan http://www.car-insurance-choices.com 2008-11-13T21:56:16Z 2008-11-13T21:56:16Z
Susan

http://www.car-insurance-choices.com]]> Comment on Lead Gen 2.0: The New Opportunity and More if You Follow-Through tag:arikaufman.com,2008-08-20:1295372 Low Cost Lead Generation http://www.isotree.com/lead-generation.html 2008-08-20T05:44:21Z 2008-08-20T05:44:21Z Comment on About Me tag:arikaufman.com,2008-04-22:992872 Herman 2008-04-22T21:39:26Z 2008-04-22T21:39:26Z Comment on More on the FTC Complaint – They Don’t Even Know What Behavioral Targeting Really Is! tag:arikaufman.com,2008-02-03:808119 Kevin http://neighwave.com 2008-02-03T10:51:36Z 2008-02-03T10:51:36Z Comment on Google Tests Pay-Per-Action Ads tag:arikaufman.com,2007-11-04:636820 Mauro http://advertiseonlinenow.blogspot.com 2007-11-04T07:01:22Z 2007-11-04T07:01:22Z Comment on Disintermediating Ad Exchanges, Publisher Ad Auctions tag:arikaufman.com,2007-05-18:362321 Andy 2007-05-18T14:18:54Z 2007-05-18T14:18:54Z Comment on How to Conquer an Inventory Crisis Lacks Advice tag:arikaufman.com,2007-04-17:324947 Eric Porres http://www.underscoremarketing.com 2007-04-17T19:34:14Z 2007-04-17T19:34:14Z
I will take your comments above into consideration when I next have an opportunity to write an article!

Eric Porres]]> Comment on Get More with No-Cost Ad Serving, Maybe for Publishers tag:arikaufman.com,2007-02-19:259940 Bennett Zucker http://www.rightmedia.com 2007-02-19T11:45:03Z 2007-02-19T11:45:03Z Comment on This I believe tag:arikaufman.com,2007-02-12:252452 Ari http://www.arikaufman.com 2007-02-12T07:17:58Z 2007-02-12T07:17:58Z
I guess I don't a network's ability to re-target from the definition but thank you for pointing that out.

Networks do offer different flavors of targeting capabilities including what you have described with regard to integrating a clients customer data, but that requires some synchronization between the clients data and he third party network's cookie. The transfer of data opens up a host of issues:

(1) to client must first completely anonymous the data (SOX)

(2) the network must offer a synchronization process that is streamlined and not incrementally expensive or otherwise making the entire initiative not cost effective

(3) the synchronization of data makes the entire process historic, so the targeting can never be in real-time, meaning that the client can't change the cookie values and have that automatically change the targeting sequences like they can do with first party ad serving.

(4) all of the performance data that is generated through the ad serving is tied to the third party cookie, which means that the vendor has control over that the data and the advertiser does not have usable access to their own data without paying for or otherwise gaining access to the data from the vendor. The vendor gate-keeps access to the performance data.

(5) ad serving performance data written to the cookie is not usable to the advertiser in real-time, i.e., by a site-side analytics platform when a user lands on the advertiser's web page. It can only be taken in historically and again through a laborious synchronization process ($$$).

But you introduce some other lines of thinking here for me to be pondering, regarding RM. I addressed them in my next blog entry. But I do recognize that with RM, the ad serving is facilitated by you. I would definitely be interested in seeing how TruEffect's DirectServe capability could be integrated, or even just applied on your platform.

Thanks for reading and for contributing!]]> Comment on Right Media Offers the Private Label Publisher Auction Tool I Am Looking For tag:arikaufman.com,2007-02-12:252420 Bennett Zucker http://www.rightmedia.com 2007-02-12T06:52:15Z 2007-02-12T06:52:15Z