LookSmart Hires Ari Kaufman as Vice President of Publisher Services

LookSmart Hires Ari Kaufman as Vice President of Publisher Services, and Jonathan Ewert as East Coast Vice President of Advertising and Publisher Services

Critical Hires Complete the Company’s Executive Sales Team

SAN FRANCISCO–(BUSINESS WIRE)–LookSmart (NASDAQ: LOOK, ASX: LOK), an online advertising and technology company, is bringing two new Vice Presidents into its fold who are expected to help LookSmart grow and service its advertiser and publisher base. LookSmart has hired Ari Kaufman as Vice President of Publisher Services and Jonathan Ewert as the East Coast Vice President of Advertising and Publisher Services. They join Yolanda Loh, Vice President of Ad Sales, to complete the company’s executive sales management structure. All three will report into David B. Hills, LookSmart’s President and CEO.

“The addition of Jonathan and Ari complete the sales management layer at LookSmart, allowing us to further penetrate advertisers and publishers,” said David B. Hills, President and CEO of LookSmart. “We are thrilled to have such high caliber and experienced individuals in all of our critical sales executive positions. Now we’ll be able to provide our advertiser and publisher customers with even more opportunities and improved service.”

Ari Kaufman joins LookSmart after serving as Vice President of Sales for online ad serving company TruEffect, Inc. where he was responsible for the growth of the national sales organization. Prior to TruEffect, Kaufman was Vice President of Business Development at Integro eBusiness Consulting, where he was instrumental in the development of the company’s Microsoft partnership, collaborating business opportunities, sharing client leads and expanding service skills across the Microsoft platform. Kaufman’s career spans 10 years in the online advertising industry. Having launched one of the largest advertisement-supported financial web sites in 1996, Kaufman oversaw online advertising sales as Executive Vice President for Zacks.com.

Jonathan Ewert, LookSmart’s new East Coast Vice President of Advertising and Publisher Services, also has an extensive background in the Internet marketing and advertising industry. Prior to joining LookSmart, he served as the Chief Executive Officer for ePals.

Prior to ePals, Ewert was Vice President, Business Development for E-Commerce Solutions LLC, a consumer e-commerce enterprise software and marketing services company. His extensive experience in the sales and marketing industry dates back to 1989. Since that time he has held key sales positions with such companies as Infoseek Corporation, Modem Media, an Internet Professional Services firm, and Landon Associates, Inc.

About LookSmart

LookSmart is an online advertising and technology company that provides relevant solutions for advertisers, publishers and consumers. LookSmart offers advertisers targeted, pay-per-click (PPC) search advertising and banners via its consumer Web properties and a monitored ad distribution network; a customizable set of private-label solutions for publishers, and vertical search sites and web tools for consumers. LookSmart is based in San Francisco, California. For more information, visit www.looksmart.com or call  415-348-7000 .

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