Google is marching toward the disintermediation of retailers and brands, both online and brick and mortar, with Google Express. In the process, it may be threatening the future of Amazon. A battle is looming. (more)

ARTICLE HIGHLIGHTS:

• On-demand delivery threatens store brand loyalty.
• On-demand delivery combines a customer’s sense of urgency with convenience for a customer who is already economically sensitive.
• Google Express encroaches on the domain dominated by Amazon: e-commerce.