Apple and Locationary: The Importance of Location Data

Apple’s acquisition of Locationary is another signal in the rapidly evolving ecosystem around location data.

Maps and location have moved from being a specialized utility to center stage in the multi-billion dollar world of search. The data quality struggles Apple faced when it replaced Google Maps on the iPhone with its own map application were just one high-profile example of the challenges and hard work underway in making the entire location marketing ecosystem work. Continue reading

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