Consumers are flocking to on demand delivery, but at what cost to the retailer? Innovative Retail Technologies’ Editor in Chief, Erin Harris, caught up with Ari Kaufman, CEO of Placeable, for his insight on how on demand delivery is shaping consumer behavior and the steps retailers can take to leverage it. (read more)
Tag Archives: Economic buyers
Is Location-Based Delivery Right for Your Business?
Check out this article from Innovative Retail Technologies:
Is Location-Based Delivery Right for Your Business? In today’s economy, there are two kinds of consumers making online purchases: one is driven by convenience, the other by economics. The convenience customer is looking to make a purchase right here, right now. When time is not of the essence, economics will persevere. Consumers who are driven by economics are looking for the best deal….