What’s happened to Local Search? Where did we go wrong?

UntitledLocal is mainstream. You’re no longer cutting edge or ahead of the curve when you use buzz words like “local search”, “hyper-local” or even the super cool acronym, “SoLoMo” (which seems like more of an emerging neighborhood than a search term to me). Look at the agendas for upcoming trade show conferences such as SMX, where entire days are structured around local

25% of every search on Google is a local query and that number jumps to nearly 45% when you combine mobile with desktop. 56% of mobile usage is search, and half of all mobile-search is local.

Digital media has become consumed with local. Especially search. Not just for SMB, but for national brands. Having multiple locations and information about each of those locations are recognized assets across the industry. Continue reading

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Directory Listings Anyone?

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While reading the ClickZ article: Yahoo Launches Listing Management Tool for Small Business, I couldn’t help but chuckle at the fact that the article, which is about Yahoo’s new Localworks program, was on a page that was displaying a banner for Neustar (Localeze) while Localworks is powered by Yext.

This trifecta is a perfect representation of what has happened in local search over the last twelve months.  Directories anyone? Continue reading