In today’s economy, there are two kinds of consumers making online purchases: one is driven by convenience, the other by economics. One question that location-based delivery brings up pertains to there being a finite amount of commerce in the world. As a brick and mortar business, with a supplementary ecommerce model facing the opportunity to home delivery, you have to consider whether your customers are driven by convenience or economics? Read more on Linkedin
Consumers are flocking to on demand delivery, but at what cost to the retailer? Innovative Retail Technologies’ Editor in Chief, Erin Harris, caught up with Ari Kaufman, CEO of Placeable, for his insight on how on demand delivery is shaping consumer behavior and the steps retailers can take to leverage it. (read more)
Check out this article from Innovative Retail Technologies:
Is Location-Based Delivery Right for Your Business? In today’s economy, there are two kinds of consumers making online purchases: one is driven by convenience, the other by economics. The convenience customer is looking to make a purchase right here, right now. When time is not of the essence, economics will persevere. Consumers who are driven by economics are looking for the best deal….