Local is mainstream. You’re no longer cutting edge or ahead of the curve when you use buzz words like “local search”, “hyper-local” or even the super cool acronym, “SoLoMo” (which seems like more of an emerging neighborhood than a search term to me). Look at the agendas for upcoming trade show conferences such as SMX, where entire days are structured around local
25% of every search on Google is a local query and that number jumps to nearly 45% when you combine mobile with desktop. 56% of mobile usage is search, and half of all mobile-search is local.
Digital media has become consumed with local. Especially search. Not just for SMB, but for national brands. Having multiple locations and information about each of those locations are recognized assets across the industry. Continue reading