Home Health Care or “Age-at-home” is projected to reach $350B by 2025.
New and innovative technologies and tech-enabled services are emerging and expanding rapidly to meet the needs of Aging-At-Home customers.
Large vertical product and service providers are consolidating and creating comprehensive solutions. The chasm between the large companies aggregating solutions and the innovative start-ups meeting new consumer needs is significant. The middle-ground sweet-spot includes several mature, independent and post-venture companies that generate revenue and positive EBITDA.
An established Age Tech company ($10m+ EBITDA) that is focused on the SMB home health & care providers can serve as the foundation upon which a market-leading Age Tech vertical software and service can be erected. Management shall identify and lead the acquisition of an established age tech company; facilitate recognizable improvements in performance; and enhance demonstrated models for integrating complementary Age Tech products and services.
- Senior care market projected to reach $1.2 trillion by 2025 Aging in the Twenty-First Century: A Celebration and A Challenge,
- Nearly 90% of seniors prefer to age at home AARP Aging in Place Survey
- Age-at-Home consumers access a wide range of products and services, stringing together solutions independent of each other
- Age-at-Home market estimated to be worth $350 billion by 2025 AgeTech: The Role of Technology in Aging, Aging Analytics Agency)
- The tech stack servicing the industry is highly fragmented
- Large players and aggregators have proven market size and value and there’s substantial room for additional vertical solutions
A handful of large healthcare providers are assembling smaller lower-middle-market home health care platforms that represent smaller pieces of the sponsor’s larger plan.
Focused and agile home health care platforms, servicing SMBs, can outmaneuver these larger enterprises
Staffing issues are the most severe headwind facing home health care agencies.
- Staffing instability, employee turnover reached 82% in 2020 (Home Care Pulse, 2020)
- 67% of home care agencies reported staffing issues (i.e, lack of applicants and high turnover) have forced limiting admissions (Home Care Association of America, 2021)
- Home health care jobs projected to increase by over 50% between 2020-2030, the largest increase among all healthcare occupations (BLS, 2021)
There are no true end-to-end home health care agency solutions, from talent acquisition to deployment and management.
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